With its accessible new approach to the key problems of modern strategic management, "A Strategy of Change" provides a critical appraisal of current ideas about "total quality management", "flexibility" and "excellence", testing them against case material drawn from a wide range of different organizational settings. This practical, issue-centred approach contrasts with the functionally orientated way in which management is often taught in the classroom and reflects instead the real needs of managers who have to work and communicate on a cross-functional basis. Dealing in an integrated way with strategic management problems across the full spectrum of marketing, production, financial and human resource management functions, this book provides an important tool for all those concerned with organizational survival in the changing environment of the 1990s. This book should be of interest as an MBA modular text, and to management consultants.
- ISBN10 0415053277
- ISBN13 9780415053273
- Publish Date 7 May 1992
- Publish Status Out of Print
- Out of Print 20 October 2009
- Publish Country GB
- Imprint Cengage Learning EMEA
- Format Paperback (UK Trade)
- Pages 192
- Language English