Burt's Bees . . . Crocs . . . MySpace . . .
Every time a new story about how some nobody from nowhere got rich producing some clever new product in his garage, you may think, ôWhy canÆt I do that?ö Well, anyone canùthe trick is to take those good ideas and build them into great products that can succeed in the marketplace. In this book, you will get the 12-step plan you need to make your new product or service a profitable reality. You will learn important skills for success, including how to:
- Refine their idea to attract a target audience
- Research the competition
- Find the right manufacturer
- Create appropriate brand messaging
- Build buzz online and beyond
- Work trade shows and conventions
Written by a woman with no formal business experience who turned her own idea into a million-dollar company, this book is the pragmatic yet inspiring guide every aspiring entrepreneur is looking for.
- ISBN10 1440513236
- ISBN13 9781440513237
- Publish Date 18 November 2009 (first published 1 January 2009)
- Publish Status Active
- Publish Country US
- Imprint Adams Media Corporation
- Format eBook (EPUB)
- Pages 256
- Language English