In this account, "Fortune" magazine writer Gary Hector writes about a banking story of the 1980s. Once a symbol of America's banking prowess, today Bank America is struggling to salvage the remnants of its glorious past. How the bank that A.P.Giannini, the American-born son of an impoverished Italian immigrant family, built "for the little fellow" grew to be the largest commercial bank in the world is a true rags-to-riches saga. Giannini's less far-sighted successors blundered, nearly fatally, by encouraging the bank to write off more than $10 billion in bad loans, and fostered a corporate personality that could not function in a deregulated world. Gary Hector won the Loeb Award in 1981.
- ISBN10 0316687529
- ISBN13 9780316687522
- Publish Date 1 February 1989
- Publish Status Active
- Out of Print 14 June 1991
- Publish Country US
- Imprint Little, Brown & Company
- Format Hardcover
- Pages 324
- Language English