Perspectives on Strategic Marketing Management

by Roger a Kerin and Robert A. Peterson

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  • ISBN10 0205067220
  • ISBN13 9780205067220
  • Publish Date October 1979
  • Publish Status Out of Print
  • Out of Print 10 March 1994
  • Publish Country GB
  • Imprint Allyn & Bacon
  • Format Hardcover
  • Pages 500
  • Language English