Discusses the rise of eight phenomena of modern American culture: Coca-Cola, Superman, Monopoly, King Kong, Levi's, Frisbees, television, and McDonald's.
- ISBN10 0201070731
- ISBN13 9780201070736
- Publish Date 31 December 1978
- Publish Status Out of Print
- Out of Print 27 November 2011
- Publish Country GB
- Publisher Addison Wesley Higher Education (a Pearson Education company)
- Imprint Addison-Wesley
- Format Paperback
- Pages 186
- Language English