Designed to help foster ethically and socially responsible behaviour in marketing, this book reviews the tough ethical issues that managers must face in both operational and strategic areas. Covering all the major ethical dimensions of all marketing activities the text provides a theoretical foundation for marketing decisions and discusses ethical issues related to advertising, sales management, international marketing and marketing research.
- ISBN10 0205136273
- ISBN13 9780205136278
- Publish Date 1 June 1993
- Publish Status Out of Print
- Out of Print 15 August 2013
- Publish Country US
- Imprint Pearson
- Format Paperback
- Pages 304
- Language English