Offshoring and outsourcing have generated substantial savings and often controversial news coverage for many companies. But these technologies aren't even close to being the real story. Two of business' leading strategy thinkers argue that the only sustainable advantage will come not from using technology to cut costs - but to get better faster than rivals. The authors identity two key forces - dynamic specialisation and productive friction that will dramatically reshape the competitive landscape and show what firms must do to understand, build and exploit these forces before their competitors do.
- ISBN13 9781591397205
- Publish Date 1 May 2005
- Publish Status Active
- Publish Country US
- Imprint Harvard Business Review Press
- Format Hardcover
- Pages 192
- Language English