This text focuses on the special issues and operational realities of running a franchise, rather than selecting or buying one. Coverage includes how to implement reporting procedures, create purchasing and inventory control policies, develop sales and marketing programmes, recruit and supervize employees, and more. Special chapters focus on resolving the most common areas of franchise/franchise conflict.
- ISBN10 0070571252
- ISBN13 9780070571259
- Publish Date 19 April 1995
- Publish Status Active
- Out of Print 5 April 2008
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Inc.,US
- Edition 10th ed.
- Format Paperback (US Trade)
- Pages 308
- Language English