This chapter looks at the case of Enterprise Rent-A-Car, examining the company's quest to tie measurement into action and to increase the number of customer promoters and reduce the number of detractors to improve the overall business. This chapter was originally published as Chapter 4 of "The Ultimate Question: Driving Good Profits and True Growth."
- ISBN13 9781422181782
- Publish Date 6 March 2008
- Publish Status Out of Print
- Out of Print 20 May 2015
- Publish Country US
- Imprint Harvard Business School Press
- Format Paperback (US Trade)
- Pages 26
- Language English