With the non-profit community experiencing as much as a 30 per cent decrease in revenues in some sectors, charities are scrambling to reduce their fundraising costs while increasing their return on investment. This text teaches non-profit organizations to use information systems to reduce their fundraising costs and increase their financial returns. It lays out in a logical order the steps that a non-profit or charity must take to implement a strategic approach towards database-driven fundraising.
- ISBN10 0471458317
- ISBN13 9780471458319
- Publish Date 16 May 2003
- Publish Status Cancelled
- Out of Print 24 July 2004
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Hardcover
- Pages 252
- Language English