Theory Construction in Marketing: Some Thoughts on Thinking (Theories in marketing)

by Gerald Zaltman and etc.

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  • ISBN10 0471981273
  • ISBN13 9780471981275
  • Publish Date 1 January 1982
  • Publish Status Out of Print
  • Out of Print 10 May 2014
  • Publish Country US
  • Imprint John Wiley & Sons Inc
  • Format Hardcover
  • Pages 232
  • Language English