Multivariate statistical analysis techniques are now an integral part of most large-scale strategic market studies, so marketing practitioners must learn what these techniques can do and how to apply them. However, most marketers have little or no formal training in complex analytical methods, and many have neither the time nor the interest in acquiring this knowledge. If you are one of them, this book is for you. Managerial Applications of Multivariate Analysis in Marketing is written for marketing research practitioners-even those who don't have time to read it cover to cover. Each chapter is as self-contained as possible so that researchers and decision makers can more quickly understand the fundamentals of any one statistical technique. It is a reference book, not a textbook, so it does not focus on the statistical techniques themselves and leave you to wonder how they apply to marketing. Most of the calculations in this book can be done by a personal computer, so the authors only cover the math you need while focusing on the marketing implications.
- ISBN10 0877573018
- ISBN13 9780877573012
- Publish Date 31 March 2003
- Publish Status Out of Print
- Out of Print 21 January 2010
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Format Hardcover
- Pages 395
- Language English