The South African Broadcasting Corporation is the biggest media house in the country with its public radio section being the most popular and accessible media form that people from across all races, classes and gender should have access to. Being a public broadcaster, it is expected that the SABC should be in a position to be more accessible not only in terms of reach but also in terms of its listeners and viewers being able to, or having a say in, how the broadcaster carries out its mandate. This book highlights the broadcaster's crisis of accountability by examining the functioning of Public Broadcast Service radio and its ability to fulfill the SABC's mandate. This crisis is brought about by attempts on the side of management to effect cost-cutting measures that are in turn forced upon the SABC by the country's neo-liberal policies. Based on a research project that spanned two years, this book will deepen existing knowledge on public broadcasting in an age of neo-liberalism.
- ISBN10 1919855254
- ISBN13 9781919855257
- Publish Date 30 December 2003
- Publish Status Out of Print
- Out of Print 30 June 2021
- Publish Country ZA
- Imprint STE Publishers
- Format Paperback
- Pages 224
- Language English