This text gives students a thorough understanding of the decision-making process through tackling real business problems. It illustrates how analytical decision making can be applied to a range of different functions, such as marketing, logistics and strategy, and encourages a more systematic and analytical approach to the use of information.
The first chapter is problem-oriented and categorizes the decision problems faced by different managers in addition to showing the techniques and options available to them. Thereafter, the remainder of the text deals largely with analytical techniques.
- ISBN10 0273605151
- ISBN13 9780273605157
- Publish Date 14 February 1996 (first published 25 September 1995)
- Publish Status Out of Print
- Out of Print 22 February 2005
- Publish Country GB
- Imprint Pearson Education Limited
- Format Paperback
- Pages 136
- Language English