Presenting practical approaches, backed up by examples and case histories, this book describes how businesses can create and maintain a 'position' in the public mind, without having to continuously devise new marketing strategies. It is based on the author's work with over 250 small- to medium-sized companies.
- ISBN10 0471615129
- ISBN13 9780471615125
- Publish Date 26 June 1989
- Publish Status Out of Stock
- Out of Print 13 May 1993
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Hardcover
- Pages 352
- Language English