For many years the author preached what he referred to as the "eternal verities" of the selling process. In this new work he argues that many of the accepted rules must be broken in the interests of increasing sales. The book is aimed at the experienced salesperson, and is designed to advance his or her skills beyond the basics and into the sphere of creative selling.
- ISBN10 1852520787
- ISBN13 9781852520786
- Publish Date May 1991
- Publish Status Transferred
- Publish Country GB
- Publisher Management Books 2000 Ltd
- Imprint Mercury Business Books
- Format Paperback (UK Trade)
- Pages 168
- Language English