This insightful book explores the details of the supply chain, specifically the distribution of goods and services. From the origin of goods and services, as raw materials or laborers, to their final use by consumers, the path of distribution is described in straightforward language. Students learn about the four main marketing channels, merchant and functional middlemen, direct sales, retailing, wholesaling, transportation and business logistics, the marketing of products to consumers, and online shopping and delivery. The narrative also includes information about outsourcing and online marketing.
- ISBN10 1448847109
- ISBN13 9781448847105
- Publish Date 30 August 2011 (first published 1 August 2011)
- Publish Status Active
- Publish Country US
- Imprint Rosen Central
- Format Hardcover (Library Binding)
- Pages 64
- Language English