Risk Taking Behaviour by Advertisers: Antecedents and Implications (Henley Working Paper)

by Douglas West and etc.

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  • ISBN10 186181030X
  • ISBN13 9781861810304
  • Publish Date February 1997
  • Publish Status Active
  • Publish Country GB
  • Imprint Henley Management College
  • Format Paperback
  • Pages 31
  • Language English