The Expert Executive: Using A.I.and Expert Systems for Financial Management, Marketing, Production and Strategy

by David B. Hertz

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The Expert Executive explores business applications of artificial intelligence and expert systems so that executives and professionals can understand and use them effectively in their own environments. Written in a practical, non-technical style, it relates artificial intelligence and expert systems to a variety of business tasks, with real-life examples including: how DEC developed an expert system to outmarket IBM and improve its bottom line; how Corning Glass came up with an expert system to control the quality of its products; how American Express uses expert systems to cut down on credit card fraud; and much more.
  • ISBN10 0471896772
  • ISBN13 9780471896777
  • Publish Date 1 November 1987
  • Publish Status Out of Print
  • Out of Print 14 May 1992
  • Publish Country US
  • Imprint John Wiley & Sons Inc
  • Format Hardcover
  • Pages 254
  • Language English