Designed for researchers and students alike, the volume describes how to perform each stage of the data collection process on the Internet, including sampling, instrument design, and administration. Through the use of non-technical prose and illustrations, it details the options available, describes potential dangers in choosing them, and provides guidelines for sidestepping them. In doing so, though, it does not simply reiterate the practices of traditional communication modes, but approaches the Internet as a unique medium that necessitates its own conventions.
- ISBN10 0761927107
- ISBN13 9780761927105
- Publish Date 24 June 2004
- Publish Status Active
- Publish Country US
- Imprint SAGE Publications Inc
- Format Paperback
- Pages 104
- Language English
- URL https://uk.sagepub.com/booksProdDesc.nav?prodId=Book225608