An exploration of the parallel development of product and graphic design from the 18th century to the 21st, considering the relationship between design and manufacturing, and the technological, social and commercial context in which this relationship developed. The effects of a vastly enlarged audience for the products of modern design and the complex dynamic of mass consumption are also discussed. Part of this dynamic reveals that products serve as signs for desires that have little or nothing to do with need or function. The book also explores the impact of new man-made industrial materials on modern design - from steel to titanium, plywood to plastic, cotton to nylon, wire to transistors and microprocessors to nanotubes. The research, development and application of these technologies is shown as depending upon far-reaching lines of communication stretching across geographical and linguistic boundaries.
- ISBN10 1856693481
- ISBN13 9781856693486
- Publish Date 9 February 2004
- Publish Status Active
- Out of Print 13 July 2010
- Publish Country GB
- Imprint Laurence King Publishing
- Format Paperback
- Pages 400
- Language English