Propaganda and Persuasion

by Garth S. Jowett and Victoria J. O'Donnell

3 of 5 stars 1 rating • 0 reviews • 1 shelved
Book cover for Propaganda and Persuasion

Bookhype may earn a small commission from qualifying purchases. Full disclosure.

The Third Edition of this successful book has been revised, updated and expanded, building on the book's excellence. The book covers: an explanation of what propaganda is, its history, media and developing audiences, theory and research, and the use of propoganda in psychological warfare. Original methods of propaganda analysis are presented, there are new and revised case studies and a process model that depicts how propaganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propaganda.
  • ISBN10 0761911472
  • ISBN13 9780761911470
  • Publish Date 24 September 1999 (first published 14 January 1987)
  • Publish Status Out of Print
  • Out of Print 18 February 2010
  • Publish Country US
  • Imprint SAGE Publications Inc
  • Edition 3rd Revised edition
  • Format Paperback
  • Pages 448
  • Language English