This text teaches students how to create a business plan. The text takes the student through many real-life examples and exercises demonstrating in detail the process of writing a business plan. Throughout the text the examples will be drawn from product type companies, service companies and retailers, covering the majority of issues that are unique to each of these industries.
- ISBN13 9780030315336
- Publish Date 14 November 2002
- Publish Status Out of Print
- Out of Print 11 August 2011
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Format Paperback
- Pages 304
- Language English