This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organisational behaviour and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practising communications professional, emphasises corporate branding, and focuses on an integrated approach to communication.
- ISBN10 0702166642
- ISBN13 9780702166648
- Publish Date 7 June 2007
- Publish Status Active
- Publish Country ZA
- Publisher Juta & Company Ltd
- Imprint Juta Legal and Academic Publishers
- Format Paperback
- Pages 448
- Language English