Marketing has never been more important than it is today. With marketers competing globally, and with the increased use of social media for marketing, more and more companies are understanding that they need to add value to their products and services and enhance and manage the customer experience. In order to meet the expectations of today's demanding and changing consumer, marketers and students of marketing alike need to be aware of the latest trends in marketing methods and technologies and of how they can use them to attract and keep customers.
- ISBN10 1485102057
- ISBN13 9781485102052
- Publish Date 1 January 2014 (first published 6 February 2006)
- Publish Status Active
- Publish Country ZA
- Publisher Juta & Company Ltd
- Imprint Juta Legal and Academic Publishers
- Edition 2nd edition
- Format Paperback
- Pages 700
- Language English