In one of the most stunning moves in recent football history, David Beckham has left the European spotlight at the height of his fame to pursue his career in the United States. The signing of David Beckham certainly created headlines around the world for 'Major League Soccer'. The league changed its standard business model to sign him, gambling that the new fans they will attract will be worth the cost. The previous U.S. soccer league folded; but MLS is betting things are different now and it's going about its business in a more responsible way. "The Beckham Invasion" shows how MLS has changed and where it might go from here...
- ISBN10 1597971944
- ISBN13 9781597971942
- Publish Date 1 May 2009
- Publish Status Active
- Publish Country US
- Imprint Potomac Books Inc
- Format Hardcover
- Pages 256
- Language English