Most companies plod along doing things as everyone always has. So there are huge opportunities for people trying to break the mould, even in old-fashioned businesses like banking or insurance. Of course it happens all the time in the digital world, but it can happen anywhere - so long as you turn your customers into fans. When that happens your customers - who will sing your praises when your competitors' customers are grumbling all the time - become your greatest allies in marketing and sales. Then you can really go for growth. But to amaze and delight your customers and clients isn't easy, and requires constant work and innovation - this book, generously scattered with examples and case studies drawn from Vernon Hill's own experience shows how it is to be done.
- ISBN10 1782833137
- ISBN13 9781782833130
- Publish Date 7 July 2016
- Publish Status Out of Print
- Out of Print 30 July 2021
- Publish Country GB
- Imprint Profile Books Ltd
- Format eBook (EPUB)
- Language English