A volume of scholarly research & viewpoints on how sexual appeals function in the current advertising environment. Offers answers as to why the use of sex is so prevalent. For scholars & students in advertising, media studies, mass comm, rhetoric.
- ISBN10 1410607062
- ISBN13 9781410607065
- Publish Date 12 January 2003
- Publish Status Active
- Publish Country US
- Publisher Taylor & Francis Inc
- Imprint Lawrence Erlbaum Associates Inc
- Format eBook
- Pages 307
- Language English