This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within spec
- ISBN10 1410609685
- ISBN13 9781410609687
- Publish Date 13 December 2003
- Publish Status Active
- Publish Country US
- Publisher Taylor & Francis Inc
- Imprint Lawrence Erlbaum Associates Inc
- Edition 3rd Revised edition
- Format eBook
- Pages 312
- Language English