Whether you specialize in typography as a subject in itself or use type within your graphic or communication designs, understanding more about what type is and how it works will inform your practice and improve your work.
If you want to know more about the difference between Bodoni and Bembo; why Arial is not the same as Helvetica and what alternatives to consider; what types to respect and what types to avoid, then you will discover the answers here. This book is about looking closer at what most take for granted. Once hooked, you will never see type in the same way again.
- ISBN10 2940411824
- ISBN13 9782940411825
- Publish Date 4 March 2013
- Publish Status Out of Print
- Out of Print 6 June 2017
- Publish Country CH
- Publisher Bloomsbury Publishing PLC
- Imprint AVA Publishing SA
- Format Paperback
- Pages 184
- Language English