Walt Disney inspired generations with his creative genius and shrewd business acumen. While delighting us with the magic of Mickey Mouse, he also introduced corporate America to some innovative and brilliant new ways of doing business. And as everyone knows, the Disney companies have grown beyond anything even Walt himself could have imagined. Now, this practical, hands-on book takes an in-depth look at Disney's business philosophy and the principles behind it, demonstrating how today's managers can successfully apply them and bring a little Disney magic to their own business-no matter what it is.
- ISBN10 0071766812
- ISBN13 9780071766814
- Publish Date 9 November 2006 (first published 21 January 1999)
- Publish Status Active
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Inc.,US
- Edition 2nd ed.
- Format eBook
- Pages 256
- Language English