The new edition has been substantially rewritten to take account of the considerable changes in the advertising industry over the last decade. In particular, the chapters dealing with legislation and media issues are now fully up-tp-date, and there is a new section of creative advertising, incorporating layout and typography, copywriting, making TV and radio commercials, and the major printing processes.
- ISBN10 0434909025
- ISBN13 9780434909025
- Publish Date 1 August 1991
- Publish Status Cancelled
- Out of Print 22 April 2010
- Publish Country GB
- Publisher Elsevier Science & Technology
- Imprint Made Simple
- Format Paperback
- Language English