Cases in Advertising and Promotion Management

by John A Quelch and Paul W Farris

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  • ISBN10 0071146180
  • ISBN13 9780071146180
  • Publish Date 1 December 1993
  • Publish Status Out of Print
  • Out of Print 15 January 1998
  • Publish Country GB
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Education (ISE Editions)
  • Edition International 2 Revised ed
  • Format Paperback
  • Pages 848
  • Language English