Over the years, Boone and Kurtz's CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this bestseller only grows stronger, building on past milestones with exciting new innovations. The updated 2011 edition continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.
- ISBN10 0538746890
- ISBN13 9780538746892
- Publish Date 1 January 2010
- Publish Status Out of Print
- Out of Print 27 May 2015
- Publish Country US
- Imprint South Western Educational Publishing
- Edition 2011 Update ed.
- Format Paperback (US Trade)
- Pages 670
- Language English