Development of an Integrated E-marketing and IT Strategy: A Knowledge Transfer Case Study

by Fiona Cownie, Peter Milton, and Martyn Polkinghorne

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  • ISBN10 1858992664
  • ISBN13 9781858992662
  • Publish Date 1 December 2008
  • Publish Status Active
  • Publish Country GB
  • Imprint Bournemouth University
  • Format Paperback
  • Pages 4
  • Language English