Is big business part of the problem or part of the solution ? Sometimes it seems as if business exists purely to enrich a small elite. While the world is facing unprecedented challenges, it appears that businesses are only interested in making profits or paying bonuses. Big businesses are powerful machines. We all know they have the potential to cause enormous social and environmental harm; but with their resources and expertise they can also be great engines of positive change. Rather than fighting the power of business, should we be seeking to harness it? Everybody's Business is a journey through the business world. We meet the companies that are driving business forward by mobilising to tackle the challenges we all face. At its heart, this is a story of businesses doing what they do best: delivering products and services that people need, creating jobs and finding new ways to solve old problems. It's a story of people taking the initiative, and finding inspiration in the positive impact of their actions. We see how some of today's leading companies are realising that lasting success comes from having a purpose broader than making a profit.
They know that business should benefit customers, employees, suppliers, as well as shareholders. Enduring value comes from making business work for everybody.
- ISBN10 1849546630
- ISBN13 9781849546638
- Publish Date 10 October 2013 (first published 4 October 2013)
- Publish Status Active
- Publish Country GB
- Imprint Biteback Publishing
- Format eBook
- Pages 480
- Language English