This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.
- ISBN10 9048531675
- ISBN13 9789048531677
- Publish Date 21 December 2017
- Publish Status Active
- Publish Country NL
- Imprint Amsterdam University Press
- Edition Digital original
- Format eBook
- Pages 256
- Language English
- URL https://degruyter.com/isbn/9789048531677