STRATEGY: SUSTAINABLE ADVANTAGE AND PERFORMANCE, 1e, International Edition, provides an innovative and effective new approach to the study of strategic management. This groundbreaking text emphasizes growth-oriented businesses and highly competitive environments, applying traditional principles and frameworks to the dynamic business climate today's students will experience as working professionals. Using value creation, sustainability, and performance as integrating mechanisms, the text enables a broad discussion of stakeholders and organizational goals, as well as in-depth exploration of the value chain framework. Masterfully balancing fundamental business theory and practical, real-life applications--presented through vignettes, exercises, and simulations--the authors employ a lively and engaging writing style that will appeal to students and instructors alike.
- ISBN13 9781439041307
- Publish Date 12 August 2009
- Publish Status Inactive
- Out of Print 8 May 2012
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western College Publishing
- Edition International ed
- Format Paperback
- Pages 432
- Language English