You are attracted to a career in Marketing or in Public Relations, but wonder how to: - understand the range of jobs within the industry - how to stand out from the crowd. From Accountant and Advertising Account Executive to Viral Marketer and Webmaster, Annie Gurton explains every role in the business, together with many more in related industries. Complete with factual information on such vital matters as salaries and hours of work together with full explanations of the jargon used in business, this book provides a full explanation of the skills required and the steps to take to succeed in a highly competitive industry.
- ISBN13 9780826467140
- Publish Date 24 April 2003
- Publish Status Out of Print
- Out of Print 26 April 2022
- Publish Country GB
- Imprint Cengage Learning EMEA
- Edition New edition
- Format Paperback
- Pages 224
- Language English