Marketing Effectiveness: Insights from Accounting and Finance

by Stanley J. Shapiro and V. H. Kirpalani

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  • ISBN10 0205079954
  • ISBN13 9780205079957
  • Publish Date April 1983
  • Publish Status Out of Print
  • Out of Print 12 April 1991
  • Publish Country US
  • Imprint Allyn & Bacon
  • Format Paperback
  • Language English