In this account, the author charts the story of the furore over Mrs Thatcher's plans to auction off the 16 licences, how the industry turned the tables and the battles that took place behind closed doors as contenders bid nearly #700 million for the stations once descibed as "a licence to print money". The book concludes with an assessment of the future of commercial broadcasting. The book features well-known media figures such as Richard Branson, David Frost, Phil Redmond and Michael Green.
- ISBN10 0749314044
- ISBN13 9780749314040
- Publish Date 15 April 1993 (first published 23 November 1992)
- Publish Status Out of Print
- Out of Print 8 June 1995
- Publish Country GB
- Publisher Cornerstone
- Imprint Mandarin
- Edition New edition
- Format Paperback (A-Format (178x111 mm))
- Pages 288
- Language English