Marketing integrates the full range of DECA competencies for competitive event preparation. It takes advantage of the dynamic and interactive world of marketing today and allows students to experience this first-hand. Built around the National Marketing Education foundations and functions of marketing, this text focuses on professional development, customer service, and technology as the keys to success. With a dedicated web site, new video, updated Internet activities, and contemporary design, Marketing is exciting plus informative!
- ISBN13 9780538435765
- Publish Date 29 January 2003
- Publish Status Inactive
- Out of Print 14 March 2021
- Publish Country US
- Imprint South Western Educational Publishing
- Edition Anniversary edition
- Format Hardcover
- Pages 704
- Language English