In this text, the author emphasizes practical applications as students master the research and theories of persuasion. By acknowledging that both rhetorical and behavioral theories contribute to the understanding of persuasion, this text blends production and consumption of persuasion.
- ISBN13 9780155023550
- Publish Date 1 August 1996
- Publish Status Active
- Out of Print 18 October 2021
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint Wadsworth Publishing Co Inc
- Edition New edition
- Format Paperback
- Pages 400
- Language English