Intended for the Broadcasting Management, Electronic Media Management course (sometimes Broadcast Programming & Management course) for undergraduate broadcasting majors in their sophomore/junior/senior year. Prerequisites are Introduction to Broadcasting and Electronic Media and/or Introduction to Mass Communication/Mass Media.
- ISBN10 0495569429
- ISBN13 9780495569428
- Publish Date 1 February 2009 (first published 16 August 2001)
- Publish Status Out of Print
- Out of Print 4 August 2016
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint Wadsworth Publishing Co Inc
- Edition 4th ed.
- Format Paperback (US Trade)
- Pages 332
- Language English