Services Marketing in Asia

by Jochen Wirtz, Hean Tat Keh, Xiongwen Lu, and Christopher Lovelock

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  • ISBN10 0131275372
  • ISBN13 9780131275379
  • Publish Date 31 December 2004
  • Publish Status Active
  • Publish Country SG
  • Imprint Pearson Education
  • Edition 2nd Revised edition
  • Format Paperback
  • Pages 696
  • Language English