Covers the basic principles, techniques, and tools of marketing, including research, product development, packaging, advertising, promotion, public relations, pricing, and distribution.
- ISBN10 0446393762
- ISBN13 9780446393768
- Publish Date 1 December 1992
- Publish Status Out of Stock
- Publish Country US
- Publisher Little, Brown & Company
- Imprint Warner Books
- Format Paperback
- Pages 305
- Language English