For undergraduate and graduate electronic commerce courses.
Explore the many aspects of electronic commerce through a managerial perspective.
Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks–all from a managerial perspective that helps make EC relevant to majors and non-majors alike.
The new edition reflects the latest topics that have emerged in the EC field, including social computing and “Green IT”.
- ISBN10 0136100368
- ISBN13 9780136100362
- Publish Date 26 November 2009 (first published 27 November 2007)
- Publish Status Out of Print
- Out of Print 27 November 2009
- Publish Country US
- Imprint Pearson
- Edition 6th edition
- Format Hardcover
- Pages 968
- Language English