Primarily intended for undergraduate students majoring in advertising, marketing, and management this book blends together all relevant contemporary information as it relates to the practice of advertising with accuracy and foresight.
- ISBN10 0132308290
- ISBN13 9780132308298
- Publish Date 17 August 2007
- Publish Status Out of Print
- Out of Print 1 January 2008
- Publish Country US
- Imprint Pearson
- Edition 17th edition
- Format Hardcover
- Pages 864
- Language English