Cementing Customer Relationships (Little Big Book)

by H James Harrington and Thomas H. Carmody

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Book cover for Cementing Customer Relationships

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This book defines how 21st century technologies are changing the way companies interface with customers as well as discuss customer trend tools and the identification of future markets and new demand. It examines customer alignment tools and derivative models, customer engagement tools, and scorecards that create lasting relationships, customer retention, and data mining models.

  • ISBN10 1466590688
  • ISBN13 9781466590687
  • Publish Date 15 November 2025 (first published 12 October 2020)
  • Publish Status Forthcoming
  • Publish Country US
  • Publisher Taylor & Francis Inc
  • Imprint Productivity Press
  • Format eBook
  • Pages 175
  • Language English