NEW MyLab Marketing with Pearson eText -- Access Card -- for Advertising & IMC: Principles and Practice

by Sandra Moriarty, Nancy Mitchell, and William D. Wells

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ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

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  • ISBN10 0132539128
  • ISBN13 9780132539128
  • Publish Date 28 July 2011
  • Publish Status Cancelled
  • Out of Print 19 July 2012
  • Publish Country US
  • Imprint Pearson
  • Edition 9th edition
  • Language English